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Volvo created a game on Facebook based on the idea that everyone is connected through 6 degrees of seperation. The idea was to get in touch with Facebook friends to send the C30 DRIVe around the world. The game was promoted with this animation, highlighting some of the landmarks the car passes along it’s route. The game involved sending the car 1333 KM. That’s the distance the car can make on one tank of fuel.
Martijn Hogenkamp (Plus One) was responsible for the art-direction and Tim van der Wiel and Erwin Tempelaars did all the 3D-animation.