Vision Impossible was asked again for the content design and a live dance show for the stand at ISE 2025 by Philips Professional Displays.
Under the theme “The art of Innovation”, Philips asked for a concept that focused on classic artworks, celebrating their partnership with the Rijksmuseum, as well as a dance show focused on art history.
This resulted in linear content for screens where paintings where brought to life with the help of AI, an interactive face swap app where the user could become part of classis paintings, an interactive graffiti video wall. And the highlight: a dance show, where the dancer interacts with the worlds of art on the screens around her.
Client: Philips
Creative direction: Martijn Adema (Vision Impossible)
Design/AI/Animation: Berry van Dijk, Jonathan Schroff, Andrzej K, Erwin Tempelaars
Role
Concept, Art Direction, animation.
